When it comes to writing a cover letter that leaves a memorable mark, there are five fundamental elements you should incorporate into the basic cover letter format, in addition to your contact details and links to professional social media profiles like LinkedIn. Let’s delve into these components to help you craft the perfect cover letter:
1. Address the Hiring Manager Directly
Your cover letter’s salutation is one of the first things that recruiters and hiring managers notice. Hence, it’s crucial to get it right. Whenever possible, address the hiring manager by their name. Using their name is a simple but effective way to capture their attention. In contrast, generic salutations like “To Whom It May Concern” or “Dear Hiring Manager” can feel impersonal and uninspiring.
2. Fill Resume Gaps
If your resume contains noticeable employment gaps, use your cover letter to address them. Similarly, if you lack formal qualifications for specific required skills but have applied these skills in a professional setting, highlight this in your cover letter. An effective cover letter should complement your resume by providing additional context and insights rather than merely reiterating what’s on your resume.
3. Opt for the Right Font and Margins
Even a standard cover letter can be enhanced by the right formatting. Therefore, pay attention to your choice of font and margin sizes. Opt for a simple, legible, and professional font like Arial or Calibri to enhance the aesthetics and readability of your cover letter. Maintain one-inch margins all around, but no less than a half-inch.
4. Incorporate Relevant Keywords
Just as your resume should align with the language used in the job posting, your cover letter should do the same. Including essential keywords—pertaining to skills and experiences that match the job description—enhances your resume’s compatibility with applicant tracking systems (ATS) and captures the attention of hiring professionals and recruiters. The strategic use of keywords can significantly contribute to persuading potential employers that you’re the ideal candidate for the job.
5. Provide Specific Examples
When showcasing your skills and certifications in action, be as specific as possible. Use the STAR method, commonly employed for responding to behavioral questions in job interviews, to format your answers concisely and comprehensively. In your opening paragraph, mention the company name and the job title you’re applying for. Similarly, summarize the key points you’ve articulated in your closing paragraph while delivering a clear call to action for the hiring manager or recruiter reviewing your cover letter.
By following these five crucial tips and referring to cover letter examples for inspiration, you can craft a compelling cover letter that leaves a positive and lasting impression.
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